Digital Media Plan Builder

Campaign

Client name

Industry — sharpens channel recommendations

Campaign name

Total budget (whole campaign)

Recommend a budget ▾

Target reach %

Frequency (×)

Per

Estimated from your audience size, channel mix & gross CPMs to hit the reach × frequency above.

Flight dates

Launch date

Campaign length

End date — set a length above, or pick a date here

Geography

Markets (DMA)

or

ZIP codes

⬆ Upload CSV of ZIP codes

or

States

◆ Enhanced Audience Data →

Draw a custom areaPolygon, radius or circle — opens the map ✕ ↗

Audience

Addressable audience people

Channels & goal

Primary KPI (what this campaign is measured on)

Campaign goal (drives the channel mix)

Featured forecast (pick the number to headline — modeled from the current budget & channels)

Lead conversion rate % (used for the Leads forecast)

Smart allocation Tilts the mix toward the strongest channels on tighter budgets. Off = even goal-based split.

How should the budget be split?

Editing a budget directly in the plan table always switches you to Custom.

Channels (check to include; set a $ budget per line, or leave blank to auto-split)

Branding

Brand color

Assumptions (optional)

Benchmark assumptions ▾

Net rates for Awareness / reach campaigns — per goal. Set markup & gross in Organization → Benchmark rates. Reset to defaults

Platform

Net CPM

CTR %

Representative US net rates by objective, per platform — Q4 social & CTV often run 25%+ higher; edit any value to your own rates (saved per goal). † Video/CTV & Streaming Audio rates are companion/QR interactions, not web clicks, and are excluded from blended click totals. Replace with Brillmedia’s historical performance to make every projection client-specific.

Broadcast comparison ▾

Compare against

Assumption

Value

Broadcast CPM

Broadcast in-target %

Digital in-target %

Broadcast sells gross audience; only part matches your demo. In-target % is a representative, demo-adaptive estimate — set it to your station’s real composition. Digital 88% assumes verified-audience targeting; use ~59% for untargeted run-of-site.

Media Plan Builder

Every Tool. One Place.

Media Plan Builder

Client Diagnostic and Strategy.

SEO Audit

🔑 SEO Research

🔑 Keyword researchDifficulty to rank, search volume & intent, who currently ranks for it, and related keyword ideas.

🗺️ Keyword + content planPulls real keyword data, then builds target keywords, topic clusters, 5 pillar pages & a 6-month content calendar. ~30s.

🧭 SEO Comprehensive Strategy

🕸️ Technical site crawlCrawls up to 40 pages (JS-rendered) for per-page issues — titles, meta, headings, content depth, images, HTTPS — with site-wide health & how-to-fix. Takes ~1–2 min.

Media Plan Builder

Every Tool. One Place.

Media Plan Builder

Client Diagnostic and Strategy.

SEO Audit

🔑 SEO Research

🔑 Keyword researchiDifficulty to rank, search volume & intent, who currently ranks for it, and related keyword ideas.

🗺️ Keyword + content planiPulls real keyword data, then builds target keywords, topic clusters, 5 pillar pages & a 6-month content calendar. ~30s.

🧭 SEO Comprehensive Strategy

🕸️ Technical site crawliCrawls up to 40 pages (JS-rendered) for per-page issues — titles, meta, headings, content depth, images, HTTPS — with site-wide health & how-to-fix. Takes ~1–2 min.

🔑 Keyword researchDifficulty to rank, search volume & intent, who currently ranks for it, and related keyword ideas.

🗺️ Keyword + content planPulls real keyword data, then builds target keywords, topic clusters, 5 pillar pages & a 6-month content calendar. ~30s.

🕸️ Technical site crawlCrawls up to 40 pages (JS-rendered) for per-page issues — titles, meta, headings, content depth, images, HTTPS — with site-wide health & how-to-fix. Takes ~1–2 min.